1/2/2024 0 Comments Silvery blue car![]() ![]() Gary Light, 45, of both Phoenix and Orange County, said he prefers a white car, “because it’s easier to keep clean.” Travelers at Sky Harbor International Airport on Monday voiced car color choices that were in line with the study, but most did not. “I guess it's the ‘look’ that counts - who cares about the heat,” Ramsey said. Ramsey added that he is always surprised about the popularity of black cars in Arizona. “Keep in mind that females influence over 75 percent of vehicle purchases.” “I would be careful in trying to analyze colors by gender preference,” Ramsey said in an e-mail. “Even in that case, silver comes in a close second.”Īrizona dealerships don’t collect information on color preferences, said Knox Ramsey, Arizona Automobile Dealers Association president. “Whatever the reason, silver continues to lead every car segment in popularity except for trucks/SUVs/minivans, which are still dominated by white,” according to the kbb.com, Kelley Blue Book’s website. Kelley Blue Book listed silver (23 percent), white (15 percent) and black (12 percent) as the most popular motor vehicle colors, Silver, white and black are the top three overall popular car color preferences, according to Kelley Blue Book, citing an annual study by Dupont Automotive, a major paint supplier to the automotive industry. may be because the market share of brown cars in the minivan segment declined by 24.7 percent, and that segment tends to be extremely popular with women,” Ly said.Īnother source, however offers another perspective. ![]() The study found that women have a stronger preference for three mainstream, neutral car colors: Gold, silver and beige. “What’s striking now is how much more interest men have for the nontraditional colors now,” Ly said. The top nine colors men searched for in 2014, according to the study, were: “Orange is the new hot car color when it comes to men’s preferences,” Phong Ly,. It categorized search inquiries as coming from male or female consumers based on their names, and calculated the percentage of male and female inquiries to each car color. The car-buying search engine company found that men’s preferences for orange cars has more than doubled and their yen for yellow cars has more than tripled since its first study in 2013.įor its second Gender and Car Color Preferences Study, analyzed more than 25 million used cars for sale and 200,000 consumer inquiries about used cars on in 2014. Red, men’s top color preference in 2013, dropped to fourth place in 2014 as men showed a shift toward nontraditional colors. Orange was the overwhelming favorite for men in 2014, while women showed a strong preference for gold-colored cars, according to ’s second annual Gender and Car Color Preferences study. When it comes to men’s favorite car colors, orange is the new red, a new study suggests. View Gallery: What's your favorite car color? Sky Harbor travelers tell us. ![]()
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